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Metrosexual is a term that generally refers to a male whose lifestyle, spending habits, and concern for personal appearance are likened to stereotypes associated with homosexual men. Developed by
British writer Mark Simpson in a 1994 article “Meet the metrosexual,”
the typical metrosexual is a young man with money to spend living in or within easy reach of a metropolis — because that’s where all the best shops, clubs, gyms, and hairdressers are. He might be officially gay, straight, or bisexual, but this is utterly immaterial because he has clearly taken himself as his own love object” (2002).
While Simpson originally defined metro-sexuality as neither heterosexual nor homosexual, its popular application has remained predominantly associated with heterosexual males.
Cultural and social changes associated with western masculinity are central to metrosexuality. As a product of consumer capitalism, the metrosexual denotes a progressive breakdown of boundaries between homosexual/heterosexual and masculine/ feminine cultural signifiers and forms of expression. Thus, alterations in cultural meanings associated with heterosexual masculinity represent a challenge to traditional western masculine norms regarding proper forms of social conduct and expression.
In popular culture, metrosexuality has been associated with numerous male celebrities, and was most notably depicted in the Bravo network’s program Queer Eye for the Straight Guy (2003—7), which portrayed the practices of stereotypically style- and culture-conscious gay men who gave advice to heterosexual counterparts on proper forms of consumption.
Bibliography:
- Simpson, M. (1994) Male Impersonators: Men Performing Masculinity. Routledge, London.
- Simpson, (2002) [1994] Meet the Metrosexual. Salon.com website: http://www.salon.com/2002/07/22/metrosexual/.
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