Roll off is a form of incomplete voting participation. In modern elections, voters rarely are offered only one electoral position on a ballot. If a voter participates in the top-of-the-ballot election and does not vote in other elections on the ballot, participation is not complete. This failure to complete a ballot is referred as voter roll off.
The existence of voter roll off has important consequences. The most significant consequence of voter roll off is its impact on voter turnout rates. While the turnouts in the US. off-year congressional elections can be as low as 35 percent, and turnout in local elections around 25 percent, voter roll off may further reduce the level of political participation in elections farther down the ballot. The phenomenon of roll off can be attributed to lack of certain election skills, information, or resources. For example, certain ballot formats more than others confuse or “fatigue” voters, and therefore cause some voters to cease casting a ballot. Some voters refrain from casting a ballot when they lack information about a particular election or public office. Roll off also may be caused by a lack of interest in politics, minimal concern with public issues, a sense that activity makes no difference, and no consciousness of membership in a group with shared political interests.
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